Word Count

* The content below was created by AI to help our users better understand the audit metrics and why they are important.

Word count is a crucial factor in SEO, affecting the comprehensiveness, quality, and performance of a webpage in search engine rankings. However, there isn’t a one-size-fits-all answer to the optimal length of a page, as it can vary based on the topic, industry, and the specific goals of the page. Here are some guidelines and best practices regarding word count and keyword distribution for SEO:

Optimal Length of a Page:

  • Comprehensive Content: Pages should be long enough to provide comprehensive information on the topic. In-depth content tends to perform better as it offers users a one-stop solution for their queries.
  • Varies by Purpose: Informational pages or blog posts might be longer (1000-2500 words), while product pages or landing pages might be concise and to the point (300-500 words).

Minimum Words for an SEO-Optimized Page:

At Least 300 Words: As a general rule of thumb, a page should have at least 300 words to be considered substantial for SEO. However, quality and relevance should always be prioritized over quantity.

Keyword Distribution:

  1. Natural Inclusion: Keywords should be included naturally within the content, titles, and headings. Forced or excessive use of keywords can lead to keyword stuffing, which is penalized by search engines.
  2. Keyword Density: Maintain a reasonable keyword density, usually 1-2%. This means the keyword appears about one to two times per 100 words.
  3. Variety of Keywords: Use a variety of relevant keywords, including long-tail keywords and synonyms, to capture a broader range of search queries.

Best Practices and Advice:

  • User Focus: Write content that is user-focused. Ensure it is engaging, informative, and answers the queries of the target audience.
  • Structured Content: Use headings, subheadings, lists, and paragraphs to structure content, making it easy to read and navigate.
  • Internal and External Links: Include relevant internal and external links within the content to enhance its usefulness and relevance.
  • Regular Updates: Keep the content updated and refreshed regularly to maintain its accuracy and relevance.
  • Mobile Optimization: Ensure that the content is optimized for mobile devices, considering the increasing prevalence of mobile search.
  • Visual Elements: Incorporate images, videos, and other visual elements to make the content more engaging and visually appealing.


While word count is essential, the focus should always be on creating valuable, relevant, and high-quality content that meets the users’ needs and intents. Tailoring the content length and keyword distribution based on the page’s purpose, audience, and industry best practices is key to creating SEO-optimized pages that perform well in search engine rankings.