* The content below was created by AI to help our users better understand the audit metrics and why they are important.

SSL, which stands for Secure Sockets Layer, is a security protocol that establishes an encrypted connection between a web server and a user’s web browser. This encrypted connection ensures that any data transmitted between the server and browser, such as personal information, payment details, or login credentials, remains private and secure from potential attackers or eavesdroppers.

In terms of SEO and internet pages, having an SSL certificate has become increasingly important. Websites with SSL certificates typically use the HTTPS (Hypertext Transfer Protocol Secure) protocol, which is indicated by the “https://” prefix in the website’s URL and often accompanied by a padlock icon in the browser’s address bar. This visibility of security measures helps in building trust with users, as they can be confident that their data is being handled securely.

Search engines like Google have started to give preference to HTTPS websites in their ranking algorithms. This means that websites with an SSL certificate and HTTPS implementation are likely to have a slight ranking advantage over non-HTTPS websites. Google, in particular, has been advocating for a more secure web and considers HTTPS as a lightweight ranking signal.

Furthermore, browsers have begun to flag non-HTTPS websites as “Not Secure,” which can deter users from interacting with such websites or sharing their personal information. This can negatively impact user experience and trust, subsequently affecting the website’s SEO performance.

In conclusion, SSL is not just a technical implementation for security but also a crucial factor in building user trust and improving a website’s SEO standing. Implementing SSL and transitioning to HTTPS is considered a best practice in modern web development and online security.