External Links

* The content below was created by AI to help our users better understand the audit metrics and why they are important.

External links, also known as outbound links, are hyperlinks that point from a page on your website to a page on a different website. They play a significant role in the web’s overall connectivity and the SEO of a website. Here’s a breakdown of the importance and best practices of external links:

1. Credibility and Trustworthiness:

  • Linking to authoritative and relevant external sources can enhance the credibility of your content. It shows that your information is well-researched, corroborated by experts, or aligned with recognized industry knowledge.

2. Enhancing User Experience:

  • External links can provide additional value to users by directing them to more detailed information, resources, or references that complement your content, leading to a richer user experience.

3. SEO Benefits:

  • Search engines use external links as a ranking signal. A page that links to relevant and high-quality external content may be seen as more valuable and trustworthy in the eyes of search engines.

4. Relationship Building:

  • Linking to other websites can help in building relationships with other industry players, bloggers, or communities. It can lead to networking opportunities, collaborations, or even earning backlinks.

5. Anchor Text:

  • The anchor text used in external links should be relevant to the linked content. It helps in providing context to search engines and users about what to expect from the linked page.

Best Practices:

  • Quality over Quantity: Focus on linking to authoritative and relevant sources. The quality of the sites you link to is more important than the number of external links.
  • Nofollow Attribute: Consider using the “nofollow” attribute for links that you don’t want to pass link equity to, such as paid links or links in user-generated content.
  • Open in a New Tab: It might be a good practice to set external links to open in a new browser tab, so users don’t navigate away from your site entirely.
  • Regular Auditing: Regularly check and update external links to ensure they are not broken, and the linked content remains relevant and valuable.


External links are a valuable aspect of a holistic SEO strategy. When used thoughtfully and strategically, they can enhance your content’s value, improve user experience, and contribute positively to your website’s SEO. However, it’s essential to maintain a balanced approach, ensuring that external links are relevant, valuable, and user-focused.