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Charset in SEO and internet page terms refers to the character encoding set used on a webpage. Character encoding is essential for the correct display and functionality of websites, as it determines how text characters and symbols are encoded and displayed to the users. UTF, which stands for Unicode Transformation Format, is a popular character encoding scheme that includes a vast array of characters from various languages and symbols, making it a universal choice for global web content.

UTF-8 is the most commonly used charset in SEO and web development. It is a variable-width character encoding that can represent every character in the Unicode character set, making it highly versatile and suitable for multi-language websites. Using UTF-8 ensures that a webpage’s content is accessible and correctly displayed to users worldwide, regardless of the language or script they use. This is particularly crucial for SEO, as search engines prioritize websites that offer a better user experience, and correct character display is a fundamental aspect of this.

Specifying a charset like UTF-8 in the HTML of a webpage is crucial for proper content rendering. It is typically declared within the section of a webpage using a meta tag, like so: . This declaration helps browsers correctly interpret and display the webpage content, preventing any garbled text or symbols due to incorrect character encoding. In terms of SEO, a correctly specified charset contributes to the overall quality and technical robustness of a website, which can indirectly influence its search engine rankings.